At Vela Wood, we help a wide range of sports enterprises, including organizations in the NFL, NBA and MLS governing bodies, and universities, to support their in-house legal teams and other business units with drafting and negotiating various types of commercial agreements, providing legal and compliance counsel on promotional, ticketing, and marketing-related issues, and other day-to-day legal issues.

Commercial Agreements

Here is a sampling of the agreements we have drafted on behalf of professional sports franchises, universities, and governing bodies. We also have helped compile a database of publicly available sports deals to help you see what the competition is doing off the field.

Sample Agreements

  • Sponsorship Agreements
  • Software and Technology Licenses
  • Music and IP Use Agreements
  • Artist Agreements
  • Service Agreements
  • Stadium and Venue Use Agreements
  • Transportation and Parking Agreements
  • Sales Agreements
  • Purchase Agreements
  • Publishing Agreements
  • SaaS Agreements
  • Appearance Agreements
  • Membership Agreements
  • Non-disclosure Agreements
  • Reality Show Production Agreements
  • Subscription Agreements
  • Work for Hire Agreements
  • Employment Agreements
  • Liability Waivers


We have worked with sports enterprises on drafting template ticketing agreements in addition to handling short-term issues such as COVID-19 amendments. Some of the ticketing agreements we have handled include:

  • Premium Seat Licenses
  • Suite Licenses
  • Group Ticketing
  • Super Bowl Ticket Lottery

Promotions and Marketing

We help sports enterprises navigate complex legal and regulatory issues relating to various types of fan and community engagement initiatives. You can find a sampling of our work below along with our promotions and marketing practice guide here.

  • Contests
  • Sweepstakes
  • Giveaways
  • Text Message Campaigns/TCPA compliance
  • Data Collection Procedures
  • Fan Activations
  • Community Programming
Proud to Represent The Tennessee Titans
Tennessee Titans

Vela Wood is proud to represent the Tennessee Titans. Vela Wood has supported the Titans in-house legal team and business units with drafting and negotiating various types of commercial agreements, including sponsorship agreements, stadium-related service agreements, and facility rentals, along […]

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Lead Attorneys

“Winners are not born, they are self-made.”

– Pat Summitt

Kate Porter Partner

“When something is important enough, you do it even if the odds are not in your favor.”

– Elon Musk

Jeff Villalobos Senior Attorney
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