Business-to-Consumer (B2C)

B2C is an abbreviation of “Business-to-Consumer.” B2C describes a sales strategy with consumers as the primary customer.

Business-to-Business (B2B)

B2B is an abbreviation of “Business-to-Business.” B2B describes a sales strategy with businesses as the primary customer.

Bleeding Edge

Bleeding Edge is a term used to refer to a product, service, or technology that is so new and innovative that it is too cutting edge for the term “cutting edge.”

Beta Testing

Beta Testing refers to testing performed by the intended customer, with the goal of getting user feedback on the product.

Best Alternative to Negotiated Agreement (BATNA)

A Best Alternative to Negotiated Agreement (BATNA) is a backup plan if no agreement is reached between two parties.


Brogrammer (“bro” + “programmer”) is the satirical term for a male software programmer who acts like a frat boy. Stereotypically, a brogrammer, unlike his “nerd” counterpart, is cool, loud, sexist, and likes to party.


A Broker-Dealer is an individual or firm that buys and sells securities or acts as an intermediary for such sales.

Business Plan

A Business Plan is a long document developed by a startup which lays out the blueprint for the startup – including the revenue model, growth plans, market information, and other relevant data. Business plans are not typically requested by investors, […]


A Buyout is a takeover action by an outside investor. The investor purchases a controlling interest in the company, “buying out” the current ownership.

Burn Rate

Burn Rate is calculated as monthly revenues less expenses. It is typically negative because expenses are so high for a startup relative to revenues. Burn rates are helpful in measuring how quickly a startup will go through all of its […]