Justin Sievert

Senior Counsel

Justin Sievert chairs Vela Wood’s sports and compliance practice, where he represents professional sports franchises, college and university athletics departments, and other sports entities on a broad range of corporate transactional, advertising and marketing, and compliance-related matters. In recent years, Justin has advised and counseled NFL and NBA franchises on sponsorship agreements, ticketing agreements, venue use agreements, service agreements, licensing agreements, contests and sweepstakes, text-message campaigns, and other day-to-day legal and business issues. Justin has also represented NCAA member institutions and coaches on compliance and infractions matters, has helped student-athletes navigate the waiver and reinstatement processes, and has completed comprehensive Title IX audits across all three Divisions. In addition to his work at Vela Wood, Justin is the Vice-Chair of the American Bar Association Sports Division and is an outreach captain for the Sports Lawyers Association.

“The path of least resistance is a terrible teacher.” – Ryan Holiday

Justin received his undergraduate degree in political science from Union College (NY) where he was a four-year starter on the varsity football team and a three-time All-American on the track and field team. He graduated from the University of Miami School of Law and also holds a Master’s in Education from St. Lawrence University.

After graduating from law school, Justin spent time working in college athletics administration before entering private practice with Buckner where he was a member of the firm’s college sports practice group. In 2017, Justin became a founding partner at Sievert Werly LLC, a boutique law firm with offices in Nashville, Tennessee, and Miami, Florida, where he represented professional sports teams, colleges and universities, and sports businesses on selected legal and regulatory issues with a focus on negotiating and drafting a wide range of commercial contracts, navigating legal issues relating to advertising, marketing, and promotional campaigns, NCAA compliance and infractions matters, and Title IX. In addition to his sports practice, Justin served as outside counsel to businesses across a broad spectrum of industries in all aspects of their operations including, entity formation and governance, drafting and negotiating commercial agreements, e-commerce and internet issues, and employment law.

Justin is an active leader in the sports law community. Justin is currently the Vice-Chair for the American Bar Association’s Sports Division, has served as a chair of the Sports Lawyers Association’s outreach efforts in North Carolina, Tennessee, and Florida, and was recently named the association’s Outreach Captain of the Year. Justin has also served as a sports law professor at the University of Tennessee College of Law and has taught other graduate and undergraduate-level courses on NCAA and NAIA compliance, legal and ethical issues in athletics administration, sports law, labor and employment law, and business law. He is also a frequent sports industry speaker and has presented at national conferences and legal symposiums, has served as a contributing writer on sports law issues for Sporting News, and is regularly quoted by national media outlets, including, The New York Times, the Miami Herald, Forbes, Law 360, and Bloomberg BNA.

Justin resides in Miami Beach, Florida, with his wife Jessica, who is an Assistant United States Attorney and the Deputy Civil Chief for the Southern District of Florida, their two sons, Jackson (6) and Mason (4), and their dog Rowdy.

Justin Sievert's Recent Blog Posts

College Athlete Advocacy Lawyers

October 22, 2020  |  By Justin Sievert

At Vela Wood, we pride ourselves on passionately representing the interests of prospective and current college athletes nationwide. Read More

Posted in NCAA Compliance

Head Coach Monitoring: Understanding NCAA Requirements and Proactively Protecting Your Interests

October 19, 2020  |  By Justin Sievert

While many head coaches believe their head coach monitoring responsibilities are being met, numerous infractions involving high-profile coaches indicate a disconnect between the expectations of the NCAA enforcement staff and NCAA Division I infractions hearing bodies, and current practices head coaches believe to be sufficient. Read More

Posted in NCAA Compliance

The Name, Image, and Likeness Legal and NCAA Regulatory Landscape

October 12, 2020  |  By Justin Sievert

The purpose of this article is to summarize the name, image, and likeness legal landscape, and the rights athletes would have to commercialize their right of publicity depending on what is ultimately legislated. Read More

Posted in Name, Image, Likeness