Jeff Villalobos

Senior Attorney

Jeff Villalobos is a senior attorney at Vela Wood. He advises and counsels investors, startups, and established businesses with an emphasis on intellectual property, technology commercialization, privacy, advertising, and corporate transactional matters.

There are two ways of being creative. One can sing and dance or one can create an environment in which singers and dancers flourish.

– Warren Bennis

Jeff graduated from Southern Methodist University Dedman School of Law. While in law school, Jeff was a chief of the Small Business and Trademark Clinic and participated with the ABA Client Counseling and Arbitration teams. Prior to law school, Jeff obtained his B.S. in Public Policy, Management, and Planning with an emphasis on Urban Development from the University of Southern California.

At Vela Wood, Jeff advises clients on a wide variety of intellectual property, privacy, advertising, and corporate transactional matters, including trademark clearance, trademark enforcement, brand development, copyrights, IP due diligence, technology commercialization agreements, privacy policies, terms of service agreements, endorsement agreements, advertising regulations, and distribution agreements.

Based out of El Paso, Texas, Jeff likes to spend his time hiking or traveling with his wife, Tilli, and their sons Tracen, Marshall, and Tommy.

Jeff is actively involved in the startup community in the Borderplex region and New Mexico. Jeff currently serves on the Board of Directors of the Arrowhead Innovation Fund, teaches Entrepreneurial Law as an adjunct professor at New Mexico State University, and is an organizer of the El Paso Día de los Muertos Pitch Competition.


  • Represented El Paso-based SAAS company in a $1.6M seed financing round
  • Represented a seller in an $800,000 sale of a Dallas-based content and advertising firm
  • Successfully defended SaaS company in FTC deceptive acts investigation relating to data privacy
  • Successfully defended closely-held apparel company against well-known international sporting brand company in trademark opposition matter
  • Filed 200+ trademark applications

Jeff Villalobos's Recent Blog Posts

Privacy Policies: Why Having One Is Crucial For Your Company

July 24, 2019  |  By Jeff Villalobos

To maintain compliance with various state and federal laws, it is important that a company keeps records on how it collects, processes, uses, and shares personal information. Read More

Posted in Intellectual Property

Buff Your IP: Tools for Gamers to Level Up Brand Protection

June 27, 2019  |  By Jeff Villalobos

Esports gamers’ talents are opening up portals to fame, and their brands are worth a lot more than they’re projecting. In this blog, we outline three overarching strategies for esports players’ to appropriately protect their brands.  Read More

Posted in Intellectual Property, Fantasy Sports & Gaming

The Oddish Intersection of Property Rights and Augmented Reality

July 18, 2016  |  By Jeff Villalobos

Pokémon Go, and similar apps, have now forced us to consider a new right that may be tied to property: your virtual rights. Read More

Posted in Intellectual Property